Usability Testing: What Are We Doing Here?
We've discussed navigation, but that's just a small part of the experience any visitor to your site will have. It's what we like to call "the whole enchilada" - in other words, it's the big picture you're presenting.
So, why are you doing this site? Is it to generate sales? Is it to convey information? No matter what the site's vision is, you need to cover the basics in usability for it to be successful.
Luckily, we're experts in usability. Here are some key aspects to consider:
- Good first impression
Does your home page convey the right message?
- Friendly image
Key information up top, easy to ready, printer friendly.
- Easy navigation
Clear road map throughout the site
- Useful content
Clear objective, target audience and quality content
- Contact information
Brand every page and make sure it's easy to get in touch with you - phone, email, address
- Search Engine friendly
Good META statements, clear keywords
There's plenty you can do wrong. We know how to do it right.
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